MANUFACTURERS MOVE IN ON 2013 RACV MOTORCLASSICA
Iconic automotive heritage brands Mercedes-Benz, Jaguar, Morgan and Caterham will use the 2013 RACV Motorclassica to showcase brand-new models, in a first for Australia’s premier exhibition of unique, collectible and historically significant cars and motorcycles.
Drawing on their own heritage, these manufacturers from Germany and the UK will display their latest 2014 models alongside cars from their storied past at the RACV Motorclassica event, to be held in Melbourne’s Royal Exhibition Building from October 25 to 27.
Mercedes-Benz, Jaguar, Morgan and Caterham will be joined by a display of contemporary models from Lamborghini Melbourne, which will be celebrating 50 years of supercar production at Motorclassica with an adjacent line-up of significant models from its past, ranging from the 400GT to the Aventador. Motorcycle enthusiasts won’t miss out either, with Motorclassica celebrating 110 years of Harley Davidson as well as displays of the very latest bikes from Triumph, Benelli, Indian and custom cycle manufacturer American Ironhorse.
“Manufacturer involvement like this is a significant step for Motorclassica and reflects both the quality and credibility of our event, and that there is no longer an annual motor show to display their latest models,” Motorclassica Event Director Paul Mathers said.
“Motorclassica attracts an informed and engaged crowd, and uniquely provides a platform for manufacturers to both display their latest wares and draw on their heritage, in a way that really enhances their brands. I’d also suggest that Motorclassica will offer a very hands-on experience for enthusiasts and potential buyers, they’ll be able to sit in the cars or on the motorcycles, touch and feel them and engage with manufacturer representatives who understand the vehicles and importantly the brand back story.”
While Mercedes Benz is keeping quiet on the details of its new model, other than to admit it’ll be an Australian first, Jaguar has confirmed it will be showcasing its newest models in Australia, the F-TYPE and XFR-S.
 JAG – XFR-S |
 JAG – F-TYPE |
Morgan, now the oldest and largest British owned car company, will showcase its classic Plus 4 model and the much anticipated Morgan 3 Wheeler, which is expected to make its Australian debut in final ADR approved format.
Morgan Cars Australia has experienced unprecedented demand for the new 3 Wheeler and is presently holding over 350 ‘expressions of interest’ for this unique vehicle.
Morgan
Caterham, which celebrates 40-years production of the iconic Seven model this year, will exhibit the latest top of the range CSR 175 model.
Caterham
“We’re also very close to confirming the very first public display from another car manufacturer, returning to the Australian market and with a long history here, plus there’s interest from several more,” Paul Mathers confirmed.
“I think you will also see more involvement by the contemporary car and motorcycle manufacturers with Motorclassica in the years to come, as we offer an engaged and relevant alternative to other shows.”
Although only in its fourth year, Motorclassica is already Australia’s premier classic car event and a mecca for automotive enthusiasts, uniquely mixing contemporary models with rare and exotic, historic, vintage, veteran, classic and collectable cars and motorcycles, plus automotive memorabilia, models and other collectibles. 2013’s event at Melbourne’s iconic Royal Exhibition Building will see more than 150 cars and motorcycles on show inside its 19th century halls, plus another 200 cars and motorcycles each day outside in the adjacent club displays.
A highlight will be Saturday evening’s exclusive collector car auction of just 30 prized vehicles, conducted by the country’s oldest auction house, Theodore Bruce.
Motorclassica is supported by the City of Melbourne and Victoria’s premier motoring organisation, the RACV. Additional information on the 2013 Motorclassica, to be held at Melbourne’s Royal Exhibition Building from October 25-27, is available on www.motorclassica.com.au.
